Westley Overcash

Copywriter, communicator, and educator

I help authors, startups, and brands to tell their stories.

 
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How can I help you?

When was the last time you felt your content truly wowed your audience?

In a sea of sameness distinguishing your content from that of others through excellent writing leads to tangible results—like driving awareness and growth. And the key to excellent writing is to show, not tell. That takes years of practice and tough industry experience. It also requires the unique ability to break down complicated topics into bite-size chow that audiences want to consume.

I can help your team, agency, or brand create content that inspires readers to click, absorb, and engage. Here are just some of the ways:

  • Copywriting and content writing for digital and print media

  • Digital content strategies, PR, and communications advisory

  • Newsletter and social media strategies

  • Content partnerships

  • Ghost writing

  • Editing and proofreading

  • Localization: translating and polishing text from Czech language to English language

  • Podcasting and voiceovers

  • Video and event moderation

I have been privileged to write and create content for individuals and brands across the following industries: travel, food, business, strategy, advertising, sales, technology, crypto, blockchain, Web 3, education, art, and lifestyle.

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COPY AND CONTENT WRITING

Samples of commissioned works and original thought pieces below and via my blog

Articles | from interviews

“€35M and Beyond: Maintaining Stellar Sales Growth” | link

“Building an A-List Sales Team: Strategies for Enterprise Success” | link

“Economic Buyers: You’ve Got Their Attention, Now What?” | link

“From €3M to €35M: Mastering Rapid Sales Growth” | link

“How the Hungry Hunters Eat” | link

“Just One Bad Sales Hire Can Kill Your Business.” | my interview with Jakub Hon, CEO and Co-Founder at SALESDOCk | link

“The Shift to Upmarket: Empowering Sales Teams to Go for €150K+ Deals | link

“The Top 5 Trends in the B2B Sales Industry in 2023 and Beyond” | my interview with Petr Zelenka, CEO and Founder at Hackerly | link

”Today’s Careers in B2B Sales: Read This Before Applying” | my interview with Elza Marcinus, Head of Talent Acquisition at SALESDOCk | link

Articles | assignment

“Master the Economic Buyer Connection” | link

“Revolutionizing SaaS Sales: Insights from Our Amsterdam Summit” | link

Articles | translated from Czech to English

“Artificial Intelligence Is Returning Business to Traditional Soft Skills” | link

Newsletters | B2B/B2C for a boutique digital agency

You deserve free coffee. ALSO: Introducing our new global internship program and are too many choices online causing purchase paralysis? | link

Warm your buns! ALSO: Scientists are color blind and how to get your media spend right. | link

What will your digital future look like? ALSO: Marketers get drunk on sobriety while streaming services are bleeding red. | link

A wave of help is on the way. ALSO: Ping Pong design studio launches, Ukraine opens an NFT museum and Victoria’s Secret aims to reshape sexiness. | link

No more Happy Meals. ALSO: We’ve been named a Top B2B Company and introducing the next Brand Kultura episode. | link

Stop interrupting. ALSO: Find out what AI tastes like and 48 hours in Prague. | link

Newsletters | B2C in the educational sphere

You can change the future. | link

Your time to act is now. | link

1 last step to change your future. | link

Newsletters | B2B/B2C for a thought leader in the digital sphere

Beyond Bitcoin - Future trends, thoughts, and mindsets | link

Big pharma got it wrong - Future trends, thoughts, and mindsets | link

CBD revolution - Future trends, thoughts, and mindsets | link

Digital clothing - Future trends, thoughts, and mindsets | link

NFTs - Future trends, thoughts, and mindsets | link

Metaverse - Future trends, thoughts, and mindsets | link

Press releases

SALESDOCk expands to Benelux | link

My guide to writing surefire publicity announcements | link



BOOK PROJECTS

PODCASTING AND MODERATION

Sample audio content

  

SOCIAL MEDIA

Sample content from Instagram

  

Curiosity is my catalyst. It powers our successes and failures (successes disguised). And it has ferried me from suburban USA to living on two other continents. Along the way, I’ve acquired an eclectic and meaningful roster of experience. Chances are that experience can plug into what you are doing and satisfy a need.

The work that got me here: 

  • Created compelling content—ranging from social media posts and website copy to newsletters and strategic correspondence—for a boutique European digital marketing agency and its clients

  • Co-founded the Sofistance digital learning platform

  • Served as Communications Director and Chief Content Creator for the first and most popular source on Blue Ocean Strategy, the worldwide bestselling business book, creating 1.200 posts over nearly a decade

  • Served as Communications Director and Editorial Contributor for Avant-Guide: Insiders Guides to Progressive Culture the most hip and practical guide to Prague and other popular city destinations like Chicago, Las Vegas, London, New Orleans, New York, Paris, San Francisco, and Toronto

  • Copy Editor for Park Life the official cookbook from Prague's pioneer of flavor the Kampa Group

  • Managed book launches, website launches, speaking engagements, and high-level events

  • Single-handedly secured interviews and endorsements for clients and their books from some of the world’s most renowned individuals, from billionaires to nobility to rock stars

  • Wrote, produced, and hosted the launch podcast for the Sofistance digital learning platform

  • Wrote, produced, and hosted the Brand Kultura (Brand Culture) video series examining how brands become sought after, household names

  • Edited the English-language version of the website for Prague City Tourism, the official destination management organization of the City of Prague.

  • Interviewed by The New York Times

  • Interviewed by Marketing and Media (Czech language).

  • Built an Instagram community with over 15.000 followers

  • Created Instagram content for Czech Tourism, the official tourism authority of the Czech Republic

  • Invited by Emirates to attend and create content for the official launch of their A380 service to Prague

  • Twice hosted a dozen professionals for a one-month remote working experience in Prague

  • Entirely self-taught in Czech language and accredited by Karlova Univerzita (Charles University) in Prague

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Contact

Right now your audience is craving meaningful and original content. I can help your team, agency, or brand to create it. Let’s chat.

Email me at wes@wessence.com

DM me on Instagram @wessencecom