How can I help you?
When was the last time you felt your content truly wowed your audience?
In a sea of sameness distinguishing your content from that of others through excellent writing leads to tangible results—like driving awareness and growth. And the key to excellent writing is to show, not tell. That takes years of practice and tough industry experience. It also requires the unique ability to break down complicated topics into bite-size chow that audiences want to consume.
I can help your team, agency, or brand create content that inspires readers to click, absorb, and engage. Here are just some of the ways:
Copywriting and content writing for digital and print media
Digital content strategies, PR, and communications advisory
Newsletter and social media strategies
Content partnerships
Ghost writing
Editing and proofreading
Localization: translating and polishing text from Czech language to English language
Podcasting and voiceovers
Video and event moderation
I have been privileged to write and create content for individuals and brands across the following industries: travel, food, business, strategy, advertising, sales, technology, crypto, blockchain, Web 3, education, art, and lifestyle.
COPY AND CONTENT WRITING
Samples of commissioned works and original thought pieces below and via my blog
Articles | from interviews
“€35M and Beyond: Maintaining Stellar Sales Growth” | link
“Building an A-List Sales Team: Strategies for Enterprise Success” | link
“Economic Buyers: You’ve Got Their Attention, Now What?” | link
“From €3M to €35M: Mastering Rapid Sales Growth” | link
“How the Hungry Hunters Eat” | link
“Just One Bad Sales Hire Can Kill Your Business.” | my interview with Jakub Hon, CEO and Co-Founder at SALESDOCk | link
“The Shift to Upmarket: Empowering Sales Teams to Go for €150K+ Deals | link
“The Top 5 Trends in the B2B Sales Industry in 2023 and Beyond” | my interview with Petr Zelenka, CEO and Founder at Hackerly | link
”Today’s Careers in B2B Sales: Read This Before Applying” | my interview with Elza Marcinus, Head of Talent Acquisition at SALESDOCk | link
Articles | assignment
“Master the Economic Buyer Connection” | link
“Revolutionizing SaaS Sales: Insights from Our Amsterdam Summit” | link
Articles | translated from Czech to English
“Artificial Intelligence Is Returning Business to Traditional Soft Skills” | link
Newsletters | B2B/B2C for a boutique digital agency
You deserve free coffee. ALSO: Introducing our new global internship program and are too many choices online causing purchase paralysis? | link
Warm your buns! ALSO: Scientists are color blind and how to get your media spend right. | link
What will your digital future look like? ALSO: Marketers get drunk on sobriety while streaming services are bleeding red. | link
A wave of help is on the way. ALSO: Ping Pong design studio launches, Ukraine opens an NFT museum and Victoria’s Secret aims to reshape sexiness. | link
No more Happy Meals. ALSO: We’ve been named a Top B2B Company and introducing the next Brand Kultura episode. | link
Stop interrupting. ALSO: Find out what AI tastes like and 48 hours in Prague. | link
Newsletters | B2C in the educational sphere
You can change the future. | link
Your time to act is now. | link
1 last step to change your future. | link
Newsletters | B2B/B2C for a thought leader in the digital sphere
Beyond Bitcoin - Future trends, thoughts, and mindsets | link
Big pharma got it wrong - Future trends, thoughts, and mindsets | link
CBD revolution - Future trends, thoughts, and mindsets | link
Digital clothing - Future trends, thoughts, and mindsets | link
NFTs - Future trends, thoughts, and mindsets | link
Metaverse - Future trends, thoughts, and mindsets | link
Press releases
SALESDOCk expands to Benelux | link
My guide to writing surefire publicity announcements | link
BOOK PROJECTS
PODCASTING AND MODERATION
Sample audio content
Curiosity is my catalyst. It powers our successes and failures (successes disguised). And it has ferried me from suburban USA to living on two other continents. Along the way, I’ve acquired an eclectic and meaningful roster of experience. Chances are that experience can plug into what you are doing and satisfy a need.
The work that got me here:
Created compelling content—ranging from social media posts and website copy to newsletters and strategic correspondence—for a boutique European digital marketing agency and its clients
Co-founded the Sofistance digital learning platform
Served as Communications Director and Chief Content Creator for the first and most popular source on Blue Ocean Strategy, the worldwide bestselling business book, creating 1.200 posts over nearly a decade
Served as Communications Director and Editorial Contributor for Avant-Guide: Insiders Guides to Progressive Culture the most hip and practical guide to Prague and other popular city destinations like Chicago, Las Vegas, London, New Orleans, New York, Paris, San Francisco, and Toronto
Copy Editor for Park Life the official cookbook from Prague's pioneer of flavor the Kampa Group
Managed book launches, website launches, speaking engagements, and high-level events
Single-handedly secured interviews and endorsements for clients and their books from some of the world’s most renowned individuals, from billionaires to nobility to rock stars
Wrote, produced, and hosted the launch podcast for the Sofistance digital learning platform
Wrote, produced, and hosted the Brand Kultura (Brand Culture) video series examining how brands become sought after, household names
Edited the English-language version of the website for Prague City Tourism, the official destination management organization of the City of Prague.
Interviewed by The New York Times
Interviewed by Marketing and Media (Czech language).
Built an Instagram community with over 15.000 followers
Created Instagram content for Czech Tourism, the official tourism authority of the Czech Republic
Invited by Emirates to attend and create content for the official launch of their A380 service to Prague
Twice hosted a dozen professionals for a one-month remote working experience in Prague
Entirely self-taught in Czech language and accredited by Karlova Univerzita (Charles University) in Prague
Contact
Right now your audience is craving meaningful and original content. I can help your team, agency, or brand to create it. Let’s chat.
Email me at wes@wessence.com
DM me on Instagram @wessencecom