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I thought I was brilliant

I learned it in Psychology 101. An anthropologist had discovered that humans could maintain about a maximum of 150 social connections.

When I worked in travel publishing, back around the birth of Facebook, we came up with the idea for a travel-related version. We thought we were absolutely genius. It would be a huge money maker. Interns did the research, plans were thought through, a pitch deck was created.

I argued for a cap on connections, a dozen felt right to me. We’ve got twelve pairs of ribs, in the US eggs come by the dozen. So there must have been a good reason for 12. Monetization crept in. My idea was sidelined. The site never launched.

Over a decade later I was rolling high on Instagram. I got caught up in follower count. Surely 1000 times the number I originally had in mind would be my golden ticket. It earned me some privileges and a bit of money.

She makes my day

Her name is Vira. It’s impossible to forget. That was the name of my great aunt. But she was from Tennessee. This Vira comes from a country freckled with war stains.

Vira works at the McCafe in town. I started going there because it was a convenient place between meetings to catch up on work. Or at least that’s what I tell myself. It’s probably more for my favorite pastime: people watching. And certainly because I am not a coffee elitist—I actually prefer dark roast to citrus.

I know that Vira enjoys rainy days like me. I know that, like me, she’ll spend the holidays not where she grew up, but with her adopted family.

She makes more than my coffee: she makes my day.

What AI can't fake

There was a market here in Prague. I think most major cities have these kinds of markets. You could find anything there. And when pretending hard enough, the fake handbags and watches almost seemed real. If you could get past the mechanical defects and strange smell.

It reminds me of AI and writing these days. In a few clicks you can go from writing marketing copy to authoring your own book series on marketing. But, like the folks in the market selling their fake wares—and the people flaunting them—they don’t want to be found out.

AI is brilliant. I have previously advocated for it to be unleashed—something I might regret if you noticed that em dash. It is the ultimate tool for curiosity seekers—the kinds of folks like me who burdened their parents incessantly with “how does this work?” and “why?”

But LLMs lack the most important thing for storytelling: lived human experience.

You are my friend, not HR

I have a friend. I hope you’re lucky enough to have one like him too. He’s a joy to be around. But sometimes it’s the slightly unaware way he communicates.

When that happens it feels less like my friend of 20 years talking. And more like a recital made of equal parts academic privilege and F500 corporate policy.

My friend lives in Spain where bedtimes are sadistically late. I live in Prague, which has historically had one of the earliest start times on the continent. So we tag each other a lot on DM. The response to our last electronic waltz was, “Let’s choose a mutually convenient time during the week to connect.”

“Mutually convenient time?” It felt like I was stuck in a corporate recital. But perhaps he had a long day and was just tired—and so that muscle memory kicked in. Then I reminded myself that I was trained in the same kind of recital. For the longest time I talked that way too. It was easy and oddly comfortable.

So next time around, when it comes to a “mutually convenient” time, perhaps I’ll just suggest something like “How about now?”

Everything old is new again

Back in the blog boom era (think Nokia candy bar phones) I created the first blog on a bestselling innovation and strategy book. “It’s a boring subject. No one will read it,” folks said. And that’s why you shouldn’t pay too much attention to what others say. It wasn’t until ten years and 1,200 posts later that I put it to bed.

Everything old is new again the worn expression goes. I’ve found that in business and in life it wields great truth. The baggy raver jeans I wore at university have come back in style and are almost on their way out again. People are as scared of AI as they were of having AOL dial up in their homes.

I’m starting this new blog because there are so many experiences and feelings where we can connect. Especially at a time when it seems we’re encouraged to disconnect from each other. I hope you will feel comfortable visiting here—just like those days when I used to sit down with a cup of coffee and start my morning with the blogs I loved (and not doomsday scrolling). And that you will take away something that might make you look at your day just a little bit different.